What is Content Marketing? And how to do it?

If you are a beginner blogger, then you need to get to know what is called content marketing or content marketing. This is one of the marketing techniques that is increasingly favored and replaces traditional marketing techniques. But what exactly is content marketing?

Content Marketing or content marketing is a marketing strategy that focuses on creating and distributing quality articles; relevant; and quality that attracts readers; of course, the ultimate goal is to make a profit.

One of the main focuses of content marketing is directing the understanding of the reader; in order to follow the mindset of the article presented. One thing you need to know is content marketing or the effort to create quality content is part of many marketing methods.

I myself have seen a lot of websites or blogs whose marketing conversions are so bad, because they completely ignore what is called content marketing. Now consider some of these marketing strategies, be it Social Media Marketing; Marketing by relying on SEO; Paid Per Click; and many other marketing; everything requires content marketing if you want to make a profit.

So you can take many marketing methods to capture a wider market; but in the end you will need content marketing to create a market that you reach to need your product or service.

So if other marketing methods are intended to introduce your business; then content marketing is intended to make those who already know your business need your business. For this reason, we try to present important points that you should pay attention to. Do not let you do very hard marketing without seeing results at all.

Top Priority in Conducting Content Marketing

If you want to know how to do content marketing, then you need to know in advance the priorities or goals you want to achieve from doing this technique. In simple terms there are 4 priorities that you need to achieve here, namely:

1.     Building Reputation; the content marketing or content marketing techniques that you do must be able to build a good reputation for you. You will want people to think positively when someone hears the name or brand of your business
2.     Make You Popular; very many marketers today are focused on creating content that if posted on social media will soon be shared by people who read the content quote on other people's status. So can you create content that makes people not hesitate to click the share button?
3.     Get "Followers"; if you have done the 2 stages above correctly, then people will automatically begin to appear following you and want to know your thoughts and steps in each case. This is the priority or the main goal of all the content marketing processes that we will do.

How to do your content marketing

For starters in doing your content marketing; then there are a number of things you can do to build your online reputation from the start, namely:

Building Popularity on Social Media

 

 It's good from the beginning you create a blog or make your website already have a fan page. Why? A year or two from now on you will probably not depend on search engines if you have enough followers. Not to mention social media is more capable of building a reputation, because those who follow you clearly recognize the quality of your content.

Social media is better than search engines in terms of "holding the tail" of your visitors. If visitors from the search engine immediately disappear when leaving your page; then the followers of social media can always be poked every time you post

Become a Guest Writer or Guest Post

 

Actually opening the guest post column and being a guest writer will benefit each other; only this has not become a habit in Indonesia. This has long been popular on overseas websites; and apparently the results were extraordinary.

Those who open the guest post column will get a very good update frequency rate; which I can guarantee is one of the important SEO factors at this time. Whereas those who become guest writers can get relevant dofollow backlinks of quality; which could be equivalent to 100 or even 1000 dofollow backlinks that are not relevant. Ever thought of opening a guest post here; but I'm not sure anyone wants to be a guest writer here ... hehehe.

By becoming a guest writer you can attract the attention of followers of people whose websites are already popular; and one by one they will start reading your content too. Actually the content marketing style of the guest post can be a win-win culture; but somehow it's not so popular.

The more popular the website or blog where you become a guest writer; then you should make more quality content too. Why? So that your chances of making your articles popular on other people's websites are getting bigger; so that more people see your page.

Imagine if your article on that person's website becomes a TOP ARTICLE or even ranks 1 on Google because of the influence of domain authority from someone else's website; of course more and more will see your link on the website; and of course it's free. So invest a little time to make a good article if you are a guest writer on a popular blog ....

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