9 SEO ONPAGE OPTIMIZATION FACTORS FOR BLOGS
How to do SEO Onpage (intermediate) Optimization
One website optimization that is still unknown to many beginner SEO actors is onpage SEO optimization. This onpage SEO optimization is all the optimization you can do on your website to make Google like your website.
So here will be explained in stages what you can do for onpage optimization from your blog. Unfortunately this article is more suitable for intermediate level SEO actors who already have some basic SEO knowledge. So, for those who are really just learning SEO, they might be able to study this guide very slowly and open the links in this article.
Let's start.....
The onpage SEO optimization described in this article will be divided into several main parts:
This article will be very complete discussing the issue of onpage, so for those of you who really want to seriously improve the condition of your website, please read it slowly so you can do it right.
This guide applies to all web pages and not just blogspot. So every web owner please try to have the website according to the instructions below.
Optimization on the Head of a Web Page
What is meant by the head section of the web page is the part that is limited by the code <head> to </ head> in your web page. There are 2 important things that you must pay attention to in this head section, namely the title tag and meta description
These two elements that need to be the main focus of the head section when creating your web page ...
Title Tag
There are lots of people who make the title tag very long, there can be dozens of words in the title tag. This is not a good practice because the more words in your title tag, then each word will only get small points. That will greatly complicate your web page to master certain keywords.
The title tag should be limited to 7-8 words. And if you still have an agenda to raise other keywords, then you should create a new page that is specifically intended for optimization of these keywords. Remember to always ensure that no webpage uses the same title tag.
All you need to consider is the type of your website. Does your website discuss many niches or focus on a specific niche.
If your website is a website that focuses on a particular niche, then you can use the title tags for the hardest keywords on your website. This is different from those who use a lot of different niches on one website. If your website is a mixture of many niches, then the home page can only use general keywords. You can focus on keywords per niches on the category page.
These general keywords are like "the latest news" or "news portals" or simply contain only the domain name.
What you need to know when you create a website with lots of niches, is that you are making a lot of websites, each of which focuses on one niche. If you make 5 different niches, then it's the same as you optimizing 5 different websites. It will be very difficult to optimize many concurrent niches in one domain. Each other will blur each other's focus on the relevance of keywords throughout the website.
For those of you who have made websites with diverse niches and websites with focused niches, you can definitely feel the different levels of difficulty in their optimization. You have to work hard to update the article and also look for backlinks if the niches are mixed.
When creating a title tag on an article page you should not need to include the title tag of your home page or brand. Unless you really plan to make your brand a keyword that people can find someday, then please start optimizing your brand into a keyword.
Summary:
Meta Description
The Meta description is a meta tag that is placed on a page to help Google understand the content of your page. The nature of the meta description is a recommendation, so Google is not required to use it. Sometimes Google makes its own description. So for those of you who don't put up a meta description, the chance to be ranked 1 is still there.
This Meta description only helps you target the keywords that you really want. And if Google agrees and considers your recommendations relevant, then your meta will be used. You need to note that the maximum length of this meta description is 150 characters.
What is the function of the meta description in onpage SEO optimization? Its function is to expand the target keyword for variations in long tail keyword. The words that you enter into the meta description can be calculated in a long keyword ranking. For example, if you are a company that sells cars from various manufacturing companies, it will be too long if you enter all the brands and types into the title tag. You can enter it in the meta description.
So if you can enter brands such as Toyota, Honda, Daihatsu, Mitsubishi, etc., then you can enter the types of each car brand into the meta description of the category page. For example for the Toyota car category, you can enter in the meta description, type, Avanza, Rush, Yaris, Fortuner, etc.
Make sure every word you enter in this meta description is relevant to the content of the page and can be found on that page by the reader .... at least 3 times the appearance.
Summary:
If you can do 2 settings in the head section of your webpage correctly, then you have done a very important optimization of online SEO. Do not let you fail to do this part or your optimization will be very heavy.
Onpage SEO Optimization on the Body of a Web Page
After you know how to do optimization on the head, then now you can try to do onpage SEO optimization on the body part. This is the part that will be displayed in the browser for visitors to your website. There are a lot of important optimizations that you should pay attention to here. If you do it wrong, then the relevance of your website to the keywords you are targeting can be very weak.
Optimization for this part of the body involves three main parts, namely the appearance of the entire website (sitewide), the special display of the home and the special appearance of the article page. So now you can try to learn how to make the structure of your web pages more SEO friendly.
SEO optimization onpage sitewide (applies to all web pages)
All you need to pay attention to onpage SEO optimization on all web pages is:
More or less this is onpage sitewide SEO optimization that you need to pay attention to when you create your website
Onpage SEO optimization on the homepage or homepage
In addition to all of the above, there are some additional optimizations that you need to do on your homepage to help your webpage get a ranking.
More or less this is an important thing for you to pay attention to when doing onpage SEO optimization on your homepage.
Onpage SEO optimization on the article page
The article page is the page that will be relied upon to win long keywords and this will be the source of your traffic going forward. So you should always make your article serious. It is far better to make 1 article that is serious than the 10 articles that come from.
If you make an article, always try to pay attention to the things below:
These are the main points of onpage SEO optimization regarding articles.
What to Avoid When Doing SEO Onpage
For those of you who have read the article above, of course you will know that the important things that you need to avoid in online SEO have been mentioned a number of the above, but here I will be clear again.
More or less this is what you have to pay attention to when you do onpage SEO. Maybe there are many terms that are not understood in the article above, again ... you can googling to understand the terms in this onpage SEO guide.
One website optimization that is still unknown to many beginner SEO actors is onpage SEO optimization. This onpage SEO optimization is all the optimization you can do on your website to make Google like your website.
So here will be explained in stages what you can do for onpage optimization from your blog. Unfortunately this article is more suitable for intermediate level SEO actors who already have some basic SEO knowledge. So, for those who are really just learning SEO, they might be able to study this guide very slowly and open the links in this article.
Let's start.....
The onpage SEO optimization described in this article will be divided into several main parts:
- Optimization on the head of the web page
- Optimization on the body part of the web page
- Front page optimization
- Sitewide Optimization
- Article page optimization
- What should be avoided when doing onpage SEO optimization
This article will be very complete discussing the issue of onpage, so for those of you who really want to seriously improve the condition of your website, please read it slowly so you can do it right.
This guide applies to all web pages and not just blogspot. So every web owner please try to have the website according to the instructions below.
Optimization on the Head of a Web Page
What is meant by the head section of the web page is the part that is limited by the code <head> to </ head> in your web page. There are 2 important things that you must pay attention to in this head section, namely the title tag and meta description
These two elements that need to be the main focus of the head section when creating your web page ...
Title Tag
There are lots of people who make the title tag very long, there can be dozens of words in the title tag. This is not a good practice because the more words in your title tag, then each word will only get small points. That will greatly complicate your web page to master certain keywords.
The title tag should be limited to 7-8 words. And if you still have an agenda to raise other keywords, then you should create a new page that is specifically intended for optimization of these keywords. Remember to always ensure that no webpage uses the same title tag.
All you need to consider is the type of your website. Does your website discuss many niches or focus on a specific niche.
If your website is a website that focuses on a particular niche, then you can use the title tags for the hardest keywords on your website. This is different from those who use a lot of different niches on one website. If your website is a mixture of many niches, then the home page can only use general keywords. You can focus on keywords per niches on the category page.
These general keywords are like "the latest news" or "news portals" or simply contain only the domain name.
What you need to know when you create a website with lots of niches, is that you are making a lot of websites, each of which focuses on one niche. If you make 5 different niches, then it's the same as you optimizing 5 different websites. It will be very difficult to optimize many concurrent niches in one domain. Each other will blur each other's focus on the relevance of keywords throughout the website.
For those of you who have made websites with diverse niches and websites with focused niches, you can definitely feel the different levels of difficulty in their optimization. You have to work hard to update the article and also look for backlinks if the niches are mixed.
When creating a title tag on an article page you should not need to include the title tag of your home page or brand. Unless you really plan to make your brand a keyword that people can find someday, then please start optimizing your brand into a keyword.
Summary:
- Onpage SEO optimization for the title tag should be a maximum of 7-8 words. If there are many keywords that you want to win, then make another article, it will be much easier
- For websites that only discuss one niche ... the main keyword is always included in the title tag of the homepage. Whereas for websites that have many niches, the main keywords for each niche are focused on the category page.
- Don't use a brand in the title tag, unless it's the focus of your business. For example crystal x, vimax, etc.
- Make sure there are no pages that use the same title tag.
Meta Description
The Meta description is a meta tag that is placed on a page to help Google understand the content of your page. The nature of the meta description is a recommendation, so Google is not required to use it. Sometimes Google makes its own description. So for those of you who don't put up a meta description, the chance to be ranked 1 is still there.
This Meta description only helps you target the keywords that you really want. And if Google agrees and considers your recommendations relevant, then your meta will be used. You need to note that the maximum length of this meta description is 150 characters.
What is the function of the meta description in onpage SEO optimization? Its function is to expand the target keyword for variations in long tail keyword. The words that you enter into the meta description can be calculated in a long keyword ranking. For example, if you are a company that sells cars from various manufacturing companies, it will be too long if you enter all the brands and types into the title tag. You can enter it in the meta description.
So if you can enter brands such as Toyota, Honda, Daihatsu, Mitsubishi, etc., then you can enter the types of each car brand into the meta description of the category page. For example for the Toyota car category, you can enter in the meta description, type, Avanza, Rush, Yaris, Fortuner, etc.
Make sure every word you enter in this meta description is relevant to the content of the page and can be found on that page by the reader .... at least 3 times the appearance.
Summary:
- Adjust the use of your meta description to get a wider variety of keywords
- Maximum meta description of 150 characters and relevant to page content
If you can do 2 settings in the head section of your webpage correctly, then you have done a very important optimization of online SEO. Do not let you fail to do this part or your optimization will be very heavy.
Onpage SEO Optimization on the Body of a Web Page
After you know how to do optimization on the head, then now you can try to do onpage SEO optimization on the body part. This is the part that will be displayed in the browser for visitors to your website. There are a lot of important optimizations that you should pay attention to here. If you do it wrong, then the relevance of your website to the keywords you are targeting can be very weak.
Optimization for this part of the body involves three main parts, namely the appearance of the entire website (sitewide), the special display of the home and the special appearance of the article page. So now you can try to learn how to make the structure of your web pages more SEO friendly.
SEO optimization onpage sitewide (applies to all web pages)
All you need to pay attention to onpage SEO optimization on all web pages is:
- Make sure there are no outgoing links at the top of the page. Many websites make mistakes by putting their social media links in the header. This social media link should be placed in the sidebar if necessary
- Make sure the most important links from your website are included in the header menu
- As far as possible there are no outbound links to web pages that have nothing to do with the niche of your website. For example your website is an automotive website, so don't link to a culinary website.
- Do not use scripts that load time too long and can hinder your page loading, because it can inhibit crawling by robots. So make sure your webpage can be loaded easily.
- If your website has a lot of niches, you should link from the top articles of each niche in the sidebar of the website
- Make sure there is only a Heading 1 or H1 or the main heading on each of your web pages, and make sure the H1 contains the main keywords from the page.
- We recommend that the links on each page be limited to 50 and everything is relevant to the content of the page. It's just that for websites that have lots of niches of course this will be a problem, and it's hard to limit the number of links on one page, so a web like this must be strong in getting backlinks
- Try to put a link from your Sitemap in the header menu
- CURRENTLY THE SEARCH OF VIA MOBILE HAS BEEN GREATER THAN SEARCHING VIA PC DESKTOP SO USE A MOBILE FRIENDLY THEME RESPONSIVE DESIGN.
More or less this is onpage sitewide SEO optimization that you need to pay attention to when you create your website
Onpage SEO optimization on the homepage or homepage
In addition to all of the above, there are some additional optimizations that you need to do on your homepage to help your webpage get a ranking.
- If you create a website with a specific niche and target certain keywords, then you should put these keywords in the title and in the first paragraph, because this will be displayed on the home page of your website. This will be very helpful in maintaining keyword density on your homepage.
- Remember to always install read more in each new article. Don't let the article appear intact on the homepage, because every time a new article is created, the old article will sink. Displaying articles intact will make changes to the wording very drastic, and this can make Google recalculate your web pages and produce very large changes in value, so your website will be difficult to stabilize in a certain rank.
- If you make lots of niches / categories, try every niche to have its own column of articles on the homepage.
- Make sure the main title of your website contains the main keywords and uses H1 headings ... and use H2 for article titles.
- As much as possible try 1000 words on your homepage and repeat keywords between 2% and 5%. Keyword density can be higher than this during repetition in the form of links and not plain text.
More or less this is an important thing for you to pay attention to when doing onpage SEO optimization on your homepage.
Onpage SEO optimization on the article page
The article page is the page that will be relied upon to win long keywords and this will be the source of your traffic going forward. So you should always make your article serious. It is far better to make 1 article that is serious than the 10 articles that come from.
If you make an article, always try to pay attention to the things below:
- Try to be more than 1000 words long
- If you create an article for very heavy competition, then make the main article and dozens of supporting articles that discuss the same topic with the main article while doing internal links.
- Do just one bold print on each keyword in the article.
- Don't do internal links with pages that have no relevance to the article discussion
- If you have to install an external link try not to exceed 2 links and make sure it is the link that is most relevant to your web page. How do you find out which is the most relevant site? It's easy to do a search on Google by using keywords from the anchor text link that you will create.
- Use other media in the form of images or videos, and don't forget to apply the alt tags to the image
- Try to make your writing quality because the purpose of doing SEO is to get visitors who will visit again. Visitors who return are visitors who will double the number of your daily visitors later
- Actually there is no such thing as keyword density, but if you want to feel safe, then you can keep the number of keyword repetitions in the range of 2 to 5 percent of the words in the article.
- Use related article widgets, or do internal links manually. If possible, try to make the link on the sidebar only show articles that are relevant to the article on the page
- The frequency of updates is very important so try to be able to update very regularly when building your website.
These are the main points of onpage SEO optimization regarding articles.
What to Avoid When Doing SEO Onpage
For those of you who have read the article above, of course you will know that the important things that you need to avoid in online SEO have been mentioned a number of the above, but here I will be clear again.
- Avoid outgoing links at the top or left of the page or first from the main content, even though it's your own social media.
- Avoid links to irrelevant websites even though they are links from your own website
- In doing onpage SEO, the use of keywords should be natural, so avoid doing keyword buildup. This is actually disturbing the readers of your website.
- Scripts that are slow to load should only be deleted or move the storage of the script
- Avoid indexing problems by always checking whether your server is functioning properly and not blocking robots from search engines
- Avoid Google indexing pages that use the same title tags by making sure the title of each page is different. And if a title has several versions of the display it is better to block other versions of the search engine robots using robots.txt.
More or less this is what you have to pay attention to when you do onpage SEO. Maybe there are many terms that are not understood in the article above, again ... you can googling to understand the terms in this onpage SEO guide.
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