Will SEO Die in the Age of Google RankBrain?

Will SEO Die in the Age of Google RankBrain?

 

There are a lot of SEO practitioners who worry that the website will weaken in the era of RankBrain algorithms. The reason is because RankBrain is an algorithm that can think for itself and randomize itself, so quite a lot of websites that have not been ranked up to the surface before.

This means in certain niches; the number of websites that master the main key words is increasing. So there is no website that is too dominant in this niche, so every website only gets medium traffic.

This is the question of many people; WHAT SEO WILL DIE? BECAUSE GOOGLE WAS ALREADY ALREADY ALREADY THINKING LIKE A HUMAN?

Don't get me wrong; Google can't yet think like a human. The RankBrain algorithm only observes human behavior data. So RankBrain looks like a human being because RankBrain mimics human behavior.

So SEO will not die because of RankBrain, and SEO will never die because of any algorithm problem.

The reason, ...

The number of places on the first page is very limited. So surely there will always be a system to sort out who is most appropriate in the top ranks on the front page.

This system is called Algorithm; and SEO always talks about the problem "HOW DO I SATISFY ALGORITHM?" So as long as there are Algorithms, there will still be SEO ...

For example; for this RankBrain algorithm that prioritizes visitor satisfaction; then the work in SEO increases again. Now SEO is not just thinking about how to make Google think our website is relevant; but also makes website visitors feel satisfied with our website.

So the presence of RankBrain actually makes SEO more complex rather than making SEO die.

From 2012 we observed the development of SEO and there were absolutely no symptoms of SEO getting weaker, even the SEO ready website was getting stronger and more able to separate itself from websites that were run randomly.

Amateurs used to be able to compete in the Google search engine; but today ... in many niches there is increasingly no place for amateur SEO.

But obviously there were those who died during the development of the Google Algorithm. The dead is the SPAM WEB technique. So Google is trying to make this web spam technique more difficult to do. So a website that used to be ranked with easy techniques, in the future it will no longer be.

This applies to On-page SEO and off-page SEO .... and because this technique will be increasingly difficult, then in the future, SEO SERVICES can be more expensive, because of the difficulties faced to satisfy the Algorithm the higher.

The point is; SEO will not die ... it's just that SEO will increasingly white hat; and later only those who really want to work can survive ...

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