LATEST GOOGLE ALGORITHM UPDATE 2018 AND THEIR EFFECT

Update of the Latest 2018 Google Algorithm and Its Effects Google 2018 algorithm update

Algorithm update is something that is actually very common in search engine systems. Every day Google updates and refreshes its algorithm. What becomes a problem is if the update is a big update so that the ranking of the website changes a lot ...

If you are the one who has been harmed by the updates this time, don't be frustrated like the picture above ... ...

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Many websites are experiencing ranking changes, and that means Google is indeed making major changes to their rules. If we cannot understand the new rules of the game and adjust our website to the new rules of the game, then it is likely that previously very superior websites will be difficult to compete.

There are 4 updates in a very close time, and it seems very influential to ranking .... This makes it very difficult to determine what actions to take to overcome the problem that arises.

These four updates affect 4 things, namely:

1. Spin content
2. A mobile friendly page
3. Relevance
4. Pagerank

Note: Writing about the latest Google algorithm update in 2018 is still an initial observation and there is a possibility that the analysis can change. The problem is that this has only happened; some great updates that are very close together.

Tips for those of you whose traffic falls, try to see how the condition of the website that rises replaces you. Try to check what things are on the website that are better than your website ... and try to improve the conditions of your web page.

To help you gain an understanding of the latest Google Algorithms, I will focus on 4 website conditions that are affected by these updates.

SPIN CONTENT

This is an algorithm update that took place early in March, and it can be said that many were affected by the update of this algorithm. This update in the international SEO world is referred to as the BRACKETS Algorithm or the CHAIRS SIGN. Maybe because this algorithm targets spin content.

Can be seen from the article above there is a quote:

The content that is copied, but changed slightly from the original. This type of copying makes it difficult to find the exact matching original source. Words are changed, or whole sentences are changed, "find and replace" modification is made, where one is replaced with another throughout the text. These types of changes are deliberately done to make it difficult to find the original source of content. We call this kind of content "copied with minimal alteration." Google Search Quality Evaluator Guidelines March 2017

Many SEO players in America have collected pages that were dropped at the beginning of March, and they have found that almost all of them have one equation, that is, spinning content.

Does that mean that if your article is spined you will definitely be affected? It could be like that, it could also not be at this time ... because Google must collect a lot of data from all over the internet before deciding that your content is the result of spin.

So it could be that the algorithm was updated in March, but our website just hit in April or May.

If your website is currently having problems with the latest algorithm updates, I would recommend you try to edit the main articles from your website into a unique article. After that do Fetch as Google and submit re-indexing.

MOBILE FRIENDLY PAGE

The trial of the mobile first index system has also been completed and now this algorithm has been incorporated into the core algorithm. So a website that doesn't have a mobile friendly structure or at least the loading weight will get into trouble in this mobile first index era.

The mobile rule recommended by Google is that your website has the same content between the desktop display and the mobile display. Likewise with the URL ... Google recommends that we use the same URL for desktop and mobile versions.

Website loading speed also needs to be considered, because Google recommends the content of the upper half (before the screen is shifted down) that can be loaded in 3 seconds. For website owners whose pages are heavily loaded on mobile devices, it's good to check the use of JavaScript and CSS on the webpage.

Who knows, there is javascript or CSS that is blocking page loading.

Usually website owners who want to display a super-sophisticated website or want to "impose" monetization on their website will use several scripts that actually make the website slow to load.

It's better to review the website from the start and learn more about how to create a lightweight website for mobile use.

There are so many websites that were first made very mobile friendly, but after a while they became less mobile friendly because of poor management. It can be because there are additional new widgets, and it can also be due to inserting images that are too large in size .... There are many things that can cause damage to website performance.

If you are really confused about the problem, try to make your website go back to its original condition where the website is still quite simple.

RELEVANCE

Google itself acknowledges that there are many websites that were ranked very well before being dropped when these updates were made. This drop-website is websites that have highly quality content, except that new algorithms are considered to lose relevance ....

If we speak RELEVANSI, then the scapegoat is RANKBRAIN ....

For those who often observe SERP, you might notice there are strange changes in the past month, where Google's first page is very dynamic. There are a lot of ranking turns in the very near future.

Pages that are ranked 1 day can be ranked 4 the next day or maybe ranking 7 or ranking 3. The search results can differ only in a short period of time. Why did it happen?

RANKBRAIN has a search room for testing alternative search results. In this alternative search space Google often raises different search results to see the percentage of satisfaction of Google users.

The problem is when Google finds search results that provide a better percentage of user satisfaction than our website. Just waiting for our website to be removed by this other website.

If we have succeeded in creating a website that has good speed, then in terms of this relevance we must see what information is available on this other website that is not provided by our website. Also check whether our explanation is easier to understand than this competitor's website ....

If it turns out that our content feels better, try to find out if there are other elements on our website that make visitors feel uncomfortable. Try opening our web pages on mobile devices, to find out if there are things that don't work properly.

PAGERANK

Google's pagerank system itself is closed to the public, so we cannot see the most current Pagerank value at this time. It's just circulating on the internet if Google has a new patent for its pagerank system.

Some things that can be practiced to optimize our website include improving the structure of labels / categories in all website content, limiting the number of links on a page to as little as possible (limited only to really necessary links) and eliminating external links. sitewide.

If you are currently optimizing certain pages, it is highly recommended that the article pages have sitewide links (appear on all web pages). You can put a link to the flagship article in the header menu, or sidebar.

ATTENTION

If you make changes to your website, please immediately do Fetch as Google and request re-indexing. But after re-indexing happens, your ranking will not necessarily change immediately ...

As always, Google still has to test the relevance of your content. So you still have to wait a week or two to see if your repairs show results ...

But as I discussed earlier in the article WHY IS SEO BLOGSPOT DIFFICULT?; ..... then the penalty blogspot user does have a more difficult challenge, because the structure of the blogspot is not so SEO ready .... so it is indeed more difficult to win the competition.

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